When it comes to real estate sector, people tend to think about the conventional ways to proceed. However, since the sector is undergoing some massive digital changes, it is harnessing more trendy technologies to meet the challenges of traditional property dealing process.
Here are the five popular technology trends that will rule the real estate sector this year-
Virtual Reality (VR) & Augmented Reality (AR): Initially VR/AR were commonly linked with industries like entertainment, gaming but currently they are gaining traction in real estate segment as well. These technologies help in improving client servicing by enabling property displaying or staging. The real estate brokers can offer 3D guided tours for the potential buyers. Such process benefits both buyers and sellers by removing the obstacles. It becomes handy for the buyers, cutting down the travel hurdles. On the other hand, the sellers can also exhibit the property in best light.
Internet of Things (IoT): IoT refers to the interconnected regular physical objects which are connected to internet. IoT sensors and devices create the network of smart devices that can communicate with one another. By utilizing IoT technologies in real estate sector, the prop-tech businesses can better control smart residences and gadgets and can interact with clients and renters. Moreover, IoT minimizes the vulnerability of security, saves more resources, lowers the maintenance costs, and makes resource consumption more useful.
Blockchain: The usage of blockchain is becoming increasingly common across sectors including real estate. The blockchain ecosystem ensures reduction in cost, paperwork, bureaucracy and also brings forth transparency. Since real estate transactions often involves several parties, blockchain technologies help to do the transaction in minutes. Moreover, the decentralized nature of documenting and transferring asset ownership leads to safer transactions.
Conversational AI: In recent times, prop tech devices can generate high volume data and can provide analysis based on it. This analysis offers information on contemporary trends, risk assessment and gives better understanding about the client's needs. With the help of AI. The real estate businesses can evaluate vast amount of data in vey less time to create important insights. AI is also contributing in improving customer experiences. Now the buyers can search choices based on browsing history, suggestions etc.
Big Data: Big data help the real estate players reaching their message to their target audience and measuring the effectiveness of the solution. Data insights is customer centric and assist both the sellers and buyers to satisfy their demands. Big Data helps real estate investors, brokers, house buyers make data-driven decisions by giving precious forecasts about market trends and related hazards. Thus, data analytics technology brings forth more transparency and therefore more investment.
After pandemic, the real estate sector underwent a quick transformation which impacted the property technology. As the consumers and prop-tech agencies faced different obstacles to access the properties, it resulted in various improvements and innovations. Though the use of these technologies in prop-tech sector is still in early phase, they are anticipated to be improved further in future.
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